A casino is a place where champagne glasses clink, and tourists and locals mingle. It’s a place where everyone is there to try their hand at luck, and it has an intoxicating energy that makes people feel alive. The smell of freshly smoked cigars, the sound of coins dropping in slot machines, and the flashing lights of roulette wheels and blackjack tables are all part of the experience.

It’s also a place where, for some, the math is not in their favor. The odds for each game are stacked in the casino’s favor and it’s almost impossible to walk out of a casino with more money than you came in with. Unless, of course, you hit the jackpot.

However, if you play your cards right (pun intended) and use the right marketing strategies, you can boost your discoverability, attract more visitors, and turn your casino into an industry-leading powerhouse. In this blog post, we’ll explore some tried-and-true casino marketing ideas that can help your business thrive.

When Martin Scorsese signed up to direct Casino, it was in the wake of Goodfellas’ massive success and at a time when violent, profane criminality was suddenly in style. It was also the perfect opportunity for De Niro and Joe Pesci to complete a triumvirate with the director that began with Raging Bull and ended with Goodfellas. With that kind of talent behind the movie, Casino was destined for blockbuster status.