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The Big Picture of Casino Marketing


Casino is a film about how gambling became corrupt and influenced organized crime. While other movies portray Las Vegas as a place of neon signs, opulence and weekend partying, Scorsese’s film exposes the city’s deep history with mob rule. The violence in the movie is graphic and intense, but it is not merely for shock value; it’s accurate to how things really were. The beating of Martin De Niro, the murder of Joe Pesci and the drug overdose of Sharon Stone all happened to real people.

As a business, casinos thrive on encouraging patrons to gamble for long periods of time and take risks with their money. Because of the nature of gaming, however, many patrons are tempted to cheat or steal in order to win large jackpots. This is why most casinos spend a lot of time and effort on security.

Besides providing a fun and entertaining atmosphere, casinos also benefit their communities. Local economies depend on casino revenue to pay for public services and infrastructure projects. In addition, the taxes generated by casinos often help keep unemployment rates down and bring up average wages in the neighborhood.

As a casino marketer, you need to develop your marketing strategies with the big picture in mind. The games and entertainment options that are popular today may be obsolete five or ten years from now. Focus on promoting your casino’s cutting-edge technology, luxurious hotel offerings and flexible event spaces in addition to its gaming floor.