Casinos are not just games of chance, they’re entertainment centers that offer a unique experience to all who visit. From flashing lights to luxurious hotels, shopping centers and restaurants, there’s plenty to do and see in the casino industry. The gambling business is the core of casinos, however, and that’s what brings in the billions in profits every year. Slot machines, blackjack, roulette and craps are the most popular casino games, but there’s much more to a modern day casino than these gaming facilities.

The most successful casino marketing strategies focus on boosting discoverability and engaging with customers. People trust each other more than they do brands, so it’s important for a casino to leverage customer reviews and word of mouth to generate interest. Display these positive reviews on your website, social media pages and in promotional materials around the property. Also, use strategic partnerships with entertainers, local businesses, event suppliers and other venues to “boost the signal” and encourage more social mentions. Lastly, consider using proximity marketing tools like beacons and geo-targeting to reach customers when they’re nearby the property. This is especially effective for targeting events and group business, which are often overlooked in casino marketing. These are all tried and true methods that can improve your casino’s long-term success.